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This publication is for everybody who asks:
Especially for everybody we are writing this article.
Any carsharing service wherever it is: New York, Frankfurt, Moscow, Zimbabwe…, is built according to simple principles:
If a car leaves from this point, it means that it is on demand and is available to the users. If at this or that zone the car just stay and never is rented by the users, it means that the zone is not interesting.
A couple of pieces of advice how to use the service even if there is no end of the trip zone:
The zone must be popular not just like a zone where it is comfortable for you to end the trip. In this zone start of carsharing must be popular. It is always comfortable for you to end carsharing near your house but it is uncomfortable to start the trip to other people. You can raise an objection. But how you will explain the logic of the user who does not want to search for a car near your house even if there is 100 meters from him to the car?
The end zone must be easily found and be in the nearest availability to the people – close to this principle new quarters are built and new apartments are valued: whether it is near a tube station, a public transport stop…
End zone is in the first turn – a comfortable place for the start of carsharing and only on the second turn – a comfortable place for the end of the trips.
The zone must be filled in with cars and the cars must be available.
Because in the center the cars are easily taken away, on Vynogradar no one needs them, it may stay for 1-2 days without being rented. It is comfortable for you to end the car rental but you do not want to start the trip from there.
We were talking with one of our users with an offer to created zone in the region of ring road. We have analyzed his trips and asked: why all of his trips he is doing from the center to this zone and never drive back again?
User: It is comfortable for me to drive from the center, but back again, no, there is traffic jam and…
We: Maybe we offer you individual conditions and make a tariff there more expensive than it is and the tariff there much cheaper???
Answer: No, I just do not want to drive there a car in the morning.
Conclusion: Zone about which a user writes to us is not profitable. We offered him -30% back from the tariff for the road back and we have not increased the sum there. But, a zone is still not popular with him.
Naturally, one of the main marks of the service – is comfortability. Unfortunately, it is now always possible to put tube station closer to your home but it is always possible to move bus station and carsharing car. The difference is that the zone where you live must be popular. It is began to be popular I that case when in the region lives a big amount of people whom it is comfortable to drive from that place where you left the car. If for many people it is comfortable it is not always comfortable for you because there are less cars, a large amount of people in the public transport, not comfortable to park the cars. That is why the real property, the apartments… are more expensive in the city center, though there is worse ecology, it is dirt, hard to park and a lot of people, but everybody aims there.
We gradually are opening new zones. Speaking sincerely, almost 80% of our active zones are unprofitable and in reality, we can limit the service to 2-10 small zones that give some result. But we understand that we cannot stand at one place, it is necessary to:
If our answers and description has not been clear to you or you want to make an offer, write to firstname.lastname@example.org
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